Inman: Agents vs. Brokers: How Do They Spend Their Marketing Budget?

A new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences in how agents and brokers spend their marketing dollars... "When looking at the long-term trends and new challengers to the industry, it's clear we are in the beginning stages of an industry-wide change in how brokers support their agents," said Jed Carlson, CEO of Adwerx.

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Caitlin McLeod